Project Overview

We partnered Bitwise Asset Management, the leading crypto index fund manager, to create a series of short and informative TV spots that regularly air on CNBC and other outlets both online and on television. The TV spots provide important and concise messages about the cryptocurrency space and are intended to help viewers of business news and the general public make informed decisions on new cutting-edge investment opportunities.

Direction & Visual Language

We provided location, set design and took care of all aspects of pre-production and production to ensure the quality meets television coverage requirements. We worked directly with the Bitwise's Head of Creative to help them craft visually engaging videos with concise messaging for their intended audiences.

• Custom-designed studio environment

• Controlled lighting emphasizing depth and texture

• Slow, deliberate camera movement

• Production formatted for network broadcast