Project Overview

freemova is a Tokyo-based IT engineering and talent company that grew to over 500 employees within five years. As the company entered a new growth phase, this project aimed to rebuild its brand identity and attract highly skilled engineers—going beyond a standard corporate introduction.

Concept & Direction

Built around the message “A world without borders.”, the film uses symbolism rather than explanation. Set above the city of Shibuya, the imagery connects freemova’s vision with one of Tokyo’s most dynamic urban landscapes. A whale freely floating through the sky becomes a metaphor for a borderless world—crossing boundaries of nationality, profession, and fixed thinking.

Production Approach
The project combined cinematic live-action shooting in Shibuya with high-quality CG produced in-house, allowing both speed and visual precision.

Result
A distinctive brand film that clearly communicates freemova’s purpose and mindset, positioning the company as visionary, open, and globally minded.